Selling the Cause: Leveraging Marketing Strategies & Storytelling in Nonprofits

Effective marketing is essential for nonprofit organizations to connect with donors, volunteers, and service recipients. In this episode, we’ll explore how nonprofits can successfully promote their cause using the Four P’s of Marketing—Product, Place, Price, and Promotion. We’ll also delve into strategies for audience segmentation, compelling storytelling, and fostering meaningful donor engagement. This episode is part of the Leadership for Social Impact course (lesson 11 of 15) and is accompanied by this textbook: https://urlgeni.us/amazon/textbook